Add products to your store

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Add products to your store

Last updated October 16, 2026 18:07

Create and organize your products on store pages to sell your goods and services online.

Sell services, physical products, download products, or gift cards on your online store. If you sell specialized services on a project-by-project basis, you can create projects and send invoices to clients.

  • Commerce features are available in the Basic, Core, Plus, and Advanced. To learn more, visit Choosing the right Squarespace plan.
  • You can only create subscription products on a computer.
  • You can’t duplicate a product in the Squarespace app.

Video on adding products to your store

Add products to a store page to start selling.

Tip: Register for our Getting Started with your online store webinar to learn how to set up your online store.

How products are organized on your site

Products are organized in two parts: store pages and product details pages.

How do store pages work?

Store pages are browsable collections of products. The page includes key details about each product, usually the title, price, and if it's sold out. Clicking on a specific product opens its details page.

You can have multiple store pages on your site, and you can customize the style of your store pages.

Tip: Use Product Quick View to display additional details without having a customer leave the store page.

How do product details pages work?

Every product in a store page has its own details page, which includes more images, product variant dropdown menus, and a buy button.

Product details pages are sub-pages of a store page. You can customize the style of your product details pages.

Step 1: Add a store page

How you add a store page depends on your site’s version of Squarespace.

To add a store page:

  1. Open the Pages panel.
  2. Click ➕.
  3. Depending on what you're selling, click Products, Services, or Group Events, then click Store at the top of the window.
  4. Select a store layout.

If your site already has a store page, you’re sent to a page asking you to choose to add a new store page or a new product category.

You can add multiple store pages in version 7.1, but we recommend adding all of your products to a single store page. Then add product categories to automatically organize products into filtered pages that appear in your store’s navigation. Use page sections to add more content to your store page.

To add a store page:

  1. Open the Pages panel.
  2. Click ➕, then select Store or Products from the page menu.
  3. Add a page title, then press Enter.

You can also click the gear icon that appears when you hover over the page title to customize your page's settings.

Tip: To sell your products exclusively to site members, add Member Sites and move your store page into your gated content.

Step 2: Add a product

After creating at least one store page, you can start adding products.

Note:

To add a product in version 7.1:

  1. Open the Pages panel.
  2. Click a store page, then click ➕. You can also click ➕ in the Products panel, then choose the store page.
  3. Select a product type. You can’t edit this after creating a product.

To add a product in version 7.0:

  1. Open the Pages panel.
  2. Click a store page, then click ➕. You can also click ➕ in the Products panel, then choose the store page.
  3. Select a product type. You can’t edit this after creating a product.

To add a product:

  1. Tap Commerce, then tap ➕ in the top-right corner.
  2. Tap Add new product.
  3. Tap the store page where you'd like to add the product.
  4. Tap the type of product you'd like to add Physical or Service. In the iOS app, you can also add a Gift Card.

Tip: You can also use the Home tab shortcut to skip directly to choosing a store page. In the Home tab, tap +, then tap Add a new product.

What kind of product types can I add to my store?

You can choose from these main product types when adding a new product:

  • Service products: Classes, consultations, events, or any other service you offer. Unlike physical goods, service products aren't shipped to customers, so they don't need shipping methods or a shipping address at checkout. These can be a one-time purchase, or a subscription.
  • Physical products: Merchandise, apparel, and any other physical goods. These can be a one-time purchase or a subscription. If you sell physical products, you'll need to add at least one shipping or local pickup option to your store.
  • Download products: Ebooks, audio files, and any other digital content you sell. When a customer purchases this type of product, they're sent a download link that's active for 24 hours after the link is first clicked.
  • Gift cards: Gift cards are unique digital codes that recipients can use as payment in your online store.

You can also turn any physical or service product into a subscription.

Are there other product types I can add?

In addition to service, physical, download, and gift card product types, you can offer the following:

  • Appointments: Create a Scheduling page so customers can book time with you.
  • Membership: Create a Member Site to offer gated content to customers that sign up.
  • Video on Demand (only available on version 7.1): Create a Videos page and a Member Site to sell pay-to-view videos.

Step 3: Add product details

When you create your first product, add the product's name, image, price, and quantity before you can add other details.

Tip: After you add an image, you can click Generate to use AI to help you come up with other product details.

The product composer is organized into these sections:

Details

  • Product name: Add the product name. This field doesn't support HTML.
  • Product description: Add the product description. If you paste text, make sure it's plain text.
  • Button text: Customize the Add to cart button text.

Forms

  • Add to cart form: Collect personalized information for a product, like custom engraving or lettering instructions.
  • Custom checkout form: Collect any information from customers on the checkout page, like gift messages, registrant information, or special delivery instructions.

Images

  • Images: Upload images to the product, or reuse images you’ve already added in other parts of your site. Multiple images display as thumbnails on the product item view. You can also add variant images after adding product options.
  • Metadata: To add alt text, hover over an image, click •••, then click Edit metadata.
  • Featured image: Featured images represent the product in most areas of your site, so use the image you want customers to encounter first. To add a featured image, upload an image and click Featured image.

Inventory

  • Price: Set the product price.
  • On sale: To set a product as “on sale,” switch on the On sale toggle.
  • Sale price: If the product is on sale, set the sale price.
  • Unlimited: By default, new products have an unlimited quantity. To set the stock level, switch off the Unlimited toggle.
  • Stock: Enter the product’s stock level. This number automatically changes after orders and returns.
  • SKU: To set a custom SKU, click the automatically assigned SKU number to edit it.
  • GTIN / MPN: Add global trade item number (GTIN) and manufacturer part number (MPN) product codes. These codes aren’t shown to customers.
  • Variants: You can sell different versions of the same product with unique pricing, images, and stock levels. For example, a class that runs for 60 minutes or 30 minutes. Click Add to add different product options and variants.
  • Quantity limits: Set the maximum product quantity a customer can buy in a single order.
  • Upload file: If the product is a download product, click Upload file to add a file. This file is sent to customers when they purchase the product.

Add GTIN and MPN codes to optimize products for Google Shopping

Global trade item numbers (GTINs) are numbers that uniquely identify a product in the global supply chain. For example, every can of Coca Cola has a barcode containing the same GTIN that tells inventory management systems what the item is and where it came from.

Similarly, manufacturer part numbers (MPNs) identify component parts of a larger product. If you are a reseller of packaged goods, adding these numbers to your physical products can help your performance in search results and on third-party selling platforms like Google Shopping.

GTINs can be licensed from GS1 US, a supply chain standards organization. MPNs are issued by original product manufacturers.

Payment options

  • Payment plan: Customers pay a deposit at checkout and the balance in regular installments.
  • Subscriptions: Click Add to make the product a subscription, which renews regularly at a chosen interval.

Fulfillment

  • Fulfillment profiles: Assign a fulfillment profile to the physical product. This limits the shipping options that display when a customer checks out with this product. Select Default profile to show all shipping options at checkout.
  • Weight and dimensions: Click Add and set the weight and dimensions, then click Apply. To ship physical products using Carrier-calculated shipping or Depending on weight shipping, you must add product weight and dimensions.

Organization

  • Visibility: Click the visibility dropdown menu to set the product visibility to Public, Hidden, or Scheduled.
  • Tags: Tags can be used as filters in various organizational blocks and store pages.
  • Categories: Categories create a navigation on your store page, which helps shoppers find the type of product they're looking for. Categories can also be used as filters in various organizational blocks.

Selling Tools

  • Product add-ons: Encourage customers to add extra items to their order by displaying complementary items as an optional add-on.
  • Featured product: To highlight the product in the summary block, switch on the Featured product toggle. This is useful for displaying multiple products from different collections in one location.
  • Related products: Enable related products to display similar products based on category on the product details page. Click Related products, then select the category from the dropdown menu.
  • Product reviews: Request customer reviews to build brand trust.

Marketing

  • SEO and URL: Help search engines connect customers with your product with an SEO title and description. Click Edit to customize the URL, SEO title, SEO description, and Alternate Social Sharing Image. Then click Apply. A preview of how your product appears in search results displays.

Can I edit product details on the Squarespace App?

In the app, you can edit these details:

  • Add variants (iOS only)
  • Add images
  • Weight and dimensions (iOS only)
  • Description
  • On sale
  • Price
  • Product name
  • SKU
  • GTIN
  • MPN
  • Status
  • Track stock

To add or edit other details, edit your store on a computer.

Step 4: Save

When you're done, save the product.

Hover over Save and click Publish to publish the product to your store page. This sets the product as available for purchase.

Schedule a product to publish later

Instead of publishing a product right away, you can schedule it to appear on your site at a later time. This is a great option if you release new products periodically and want to promote them at the same time. For example, if you offer multiple summer yoga retreats and want to promote them in the spring.

Scheduled products have a “Scheduled” status in the Product editor and Products panels. On the product’s scheduled date, the status changes to “Visible.”

If you've already published a product, you can still schedule it to publish later.

To schedule a new product:

  1. Hover over Save and click Schedule.
  2. Set a date and time.
  3. Click Apply.

Note: There may be a lag time of several seconds between when the product is scheduled and when it appears in your store.

How do time zones affect when a scheduled product is published?

The scheduled date and time are based on your time zone, not a visitor’s local time. To ensure your products publish when you want them to, review your Language and region settings.

After you've completed all fields, tap Save or ✓. You'll be prompted to publish the product so it's visible, or you can save it as hidden.

You can also schedule products in the app.

Duplicate a product

You can duplicate a physical or service product to quickly create and customize a new, similar product. Click ••• at the top of the product editor and click the Duplicate icon.

Delete a product

Deleting a store page removes all the store's products from your inventory. To permanently delete one product, click ••• at the top of the product editor and click the trash can icon. You can also click ••• next to the product in the Products panel, then click Delete.

To permanently delete a product, tap the product in the Inventory list, then scroll down and tap Delete. Tap Yes to confirm.

To permanently delete a product, tap the product in the Inventory list, then tap ••• in the top-right corner. Tap Delete, then tap Delete again to confirm.

Style the store page

You can customize your Products page with your site's style options.

Can I style the shopping cart icon?

The shopping cart icon shows the number of items in a customer's cart, brings customers to a cart summary, and leads to the checkout page.

How your shopping cart icon displays depends on which version of Squarespace your site is on.

The shopping cart icon displays by default, even when the shopper has no items in their cart. Edit your site header to disable it or change its design.

You can style the cart in some templates.

When a customer adds a product to their cart, the shopping cart button appears. Some templates, like Brine, display the shopping cart button when the cart is empty.

If the shopping cart button doesn't appear on your site, ensure Express Checkout is disabled and check that the cart isn't hidden.

Can I disable checkout or pause my online store?

No. You can’t disable checkout or hide the add to cart button in version 7.1. To take a break from selling, you can:

Can I add any additional information to my products?

Yes. You can add additional information and content to a product details page to enhance the page's layout, drive sales, and share important policies with customers before they check out.

Is there a limit on how many products I can add?

Yes. Product limits depend on your site’s version, and the method you use to add products to your store.

  • Products: In version 7.1, you can add up to 10,000 products per store page. In version 7.0, the limit is 200. Hidden products count toward this limit.
  • Variants: Each product can have 250 variants, images, and SKUs, whether added through the product editor or the .csv importer.

Are there any character limits for product information fields?

Yes. There are character limits on these fields:

  • Categories: 25 characters
  • Product names: 200 characters
  • SKUs: 60 characters
  • Tags: 80 characters

Is there a file size limit on product images?

Yes. Product images should be smaller than 5MB.

Is there a file size limit on download products?

Yes. Download product files can't exceed 300MB.

Can I add a limited availability label to a product?

Yes. When a product falls below an inventory threshold, you can display a label next to the product on the store page, product blocks, summary blocks, and product details page.

I sell clothing. How do I add size charts to my products?

Create a size chart in a third-party program, upload the file, and link to it from your product descriptions.

Can customers buy multiple service products?

Yes. If you sell classes or workshops, check Let customers buy multiple service products in your checkout settings so customers can buy multiple service products at the same time. By default, customers can only buy one service product at a time.

I want to offer sliding scale pricing.

There's no built-in way to offer pay-what-you-want or sliding scale pricing, but you can use product variants to create a similar experience. Create a variant option called Sliding scale, and name the variants after suggested currency amounts. Ensure the cost of each variant matches the currency amount it's named after. To limit the number of sliding scale spots you offer, set a stock limit.

A gray box shows a product with multiple variants used to mimic a sliding scale. At the top is the product name, in this case '60 Minute Pottery Lesson'. Below that is the price, in this case 'From $0.00'. Below that is a 3-sentence description of the product. Below that is a dropdown labeled 'Sliding Scale.' Options are: 'Select Sliding Scale', '$0', '$50', '$100', and '$200'. At the bottom is a light red button reading 'Add to Cart'.

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Add products to your store