Put your products on sale

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Put your products on sale

Last updated October 26, 2026 16:56

Set the price that displays when an item is on sale.

Show shoppers that a product is on sale, set a sale price, and help customers browse your sale items.

Also try: Planning your first sale or promotion.

Video on creating sale pricing

This video walks through how to create sale pricing for your products in less than two minutes.

Set a sale price for a single product

  1. Open the Pages panel, then select a store page.
  2. Click All, then double-click a product to open its editor.
  3. If the product has no variants, scroll to the Inventory section, switch on the On sale toggle, and set the sale price.

  4. If the product has variants, scroll to the Variants section and click Edit all. For every variant the sale will apply to, click the On sale field, switch on the On sale toggle, and set the sale price.

  5. When you're finished, click Back, then click Save to save your changes and keep editing, or Exit, then Save to close the editor.

Set sale pricing for multiple products

To offer a general sale on multiple products at once:

  1. Open the Products & services panel, then click Products.
  2. Click the Price field beside the products you want to edit.
  3. Switch on the On sale toggle, and set the sale price.

Use discounts or sales on product categories

You can also use discounts to take a certain amount off a customer's entire order, or create sales for product categories, like 10% off all tops.

Tip: Promote your sale with an announcement bar.

How do sale prices appear in my store?

The way sale prices display depends on your variant pricing.

If all variants have the same regular price and sale price, the product will show:

  • The new price
  • The original price with a strikethrough
  • A Sale badge

If variants have different pricing, the product will show:

  • Prices starting at the lowest sale price
  • A Sale badge

Design and customization options depend on your site's version.

Group sale items into a category

To help customers browse everything on sale, create a Sale category. This adds a navigation link on your store page to every item in the category.

Sale pricing for digital products

You can't set sale pricing on digital products. To sell them at a reduced price, offer a discount code.

Sale pricing for subscription products

Sale pricing applies to subscriptions bought during the sale and to all their ongoing payments, even after the sale ends. To reduce the price for a set number of payments, create a discount.

Tell customers about your sale by email or SMS

To alert regular customers, create an Email or SMS campaign.

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Put your products on sale