Newsletter blocks

false

Newsletter blocks

Last updated September 17, 2026 20:42

Encourage visitors to subscribe to your mailing list.

Use newsletter blocks to collect subscriber information from your visitors. You can connect your block to an Email Campaigns mailing list, a new Mailchimp audience, Google Drive, or our Zapier integration.

Not what you're looking for? To collect more information from visitors, use form blocks.

Video on newsletter blocks

Watch this video to learn how to add newsletter blocks.

Add a newsletter block

To add a newsletter block:

1. Open the Pages panel.
2. Click the page where you want to add the block, then click Edit.
3. Click Add block or + to open the block menu, then click Newsletter.
4. To open the block editor, click the block, then click the pencil icon on the block.
5. In the Content tab, add a name to the Form Name field. If you have multiple newsletter blocks, this helps identify it in analytics.
6. Add Title, Description, and Disclaimer text. These text fields appear in the block, and you can use them to tell visitors what they're signing up for and your privacy policy.
7. Optional: Switch the Show Name Field toggle on to collect first and last names from visitors and make one or both name fields required.
8. Optional: Click Post-Submit to add a post-submit message or redirect.
9. Click the Design tab to customize the block's layout and appearance.
10. Click the Storage tab to choose a storage option and enable subscriber verification options.
11. Click Save.

Here's an example of a newsletter block:

Add a post-submit action to a newsletter block

To customize what appears for visitors after they submit their information:

1. Open the Pages panel.
2. Click the page with the newsletter block, then click Edit.
3. Click the block, then click the pencil icon on the block.
4. In the Content tab, click Post-Submit.
5. Click Message to add a post-submit message that appears after visitors sign up. You can set its alignment, choose a position, and add HTML code to render alongside the message. If you also set up a redirect, this message won't display.
6. Click Redirect, then click Attach Link to take visitors elsewhere after they sign up. You can redirect to a page on your site, an external site, or an uploaded file.
7. Click Save.

Note: Adding post-submit HTML is an advanced modification, and we're unable to troubleshoot custom code issues.

How can I test a newsletter block's post-submit redirect?

Post-submit redirects won't work while logged into your site. To test a newsletter block's post-submit redirect:

1. Visit your site while logged out or in an incognito window.
2. Submit information through the newssletter block with the redirect.

Customize a newsletter block's design

Some customizations, like blend mode, blur, and transform effects are only available in Fluid Engine sections. Other design options, like background colors, are only available on version 7.1.

Newsletter blocks follow your site-wide font and color settings in site styles, but you can customize other design elements of newsletter blocks individually. Some design options aren't available on version 7.0.

To customize the block's design:

1. Open the Pages panel.
2. Click the page with the newsletter block, then click Edit.
3. Click the block, then click the pencil icon on the block.
4. Click Design.
5. Under Layout, choose Stack to arrange fields in a column or Float to arrange fields in a row.
6. Set the alignment.
7. Switch the Background toggle on to enable a background color.
8. Beside Stroke, you can add a solid or dotted line outlining the block, then set the stroke color and thickness.
9. Click the Blend Mode dropdown menu to choose a transparency setting. These effects are ideal if you're overlaying a newsletter block in front of an image or other visual content.
10. Switch Blur toggle on and use the slider to adjust the level of blurriness on the form's elements and background.

Add a storage option to a newsletter block

Mailchimp and Zapier integrations in newsletter blocks are available in the Core, Plus, Advanced, or some Legacy plans. Learn more about choosing the right Squarespace plan.

By default, newsletter subscribers are automatically stored in your Contacts panel, either in a general Subscribers list or a specific mailing list. You can also connect to another storage option, like Google Drive, Mailchimp, or Zapier.

To choose where to store newsletter subscribers:

1. Open the Pages panel.
2. Click the page with the newsletter block, then click Edit.
3. Click the block, then click the pencil icon on the block.
4. Click Storage.
5. Click Squarespace to set a specific mailing list for the block. If you don't already have a mailing list set up, create a mailing list first.
6. You can also enable or disable verification options here to verify subscribers and help prevent spam. Google reCAPTCHA is enabled by default, but you can also enable a confirmation email. You need to keep at least one option enabled.
7. Click Back to return to the Storage tab, click Other Storage Options, then click Connect next to the storage options you want. If you're using Mailchimp as the storage option, create a new, empty audience in Mailchimp before connecting your Mailchimp account to the block.
8. Click Save.

Can I track newsletter block signups?

Yes. Review how visitors engage with your newsletter signup forms by tracking form submissions. You can track your form submission conversion rate, which compares the number of views a form received with the number of submissions it got.

Why don't my subscriber numbers match the number of submissions I've received?

If your newsletter storage option uses a confirmation email, this can cause discrepancies between your subscriber numbers and the number of submissions. To help mitigate these discrepancies, you can disable the Squarespace confirmation email and use Google reCAPTCHA instead and disable the double opt-in email on Mailchimp.

The discrepancies can happen when:

• The submitter hasn't verified signup with the confirmation email yet
• The submitter has submitted their email multiple times in a short period without verifying signup through the initial confirmation email
• The submitter has submitted their email but their address is already on the mailing list

Was this article helpful?

Yes No

1632 out of 2699 found this helpful

Yes No

Newsletter blocks