Sell appointment-based services on Squarespace

Sell appointment-based services on Squarespace

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Last updated October 26, 2026 17:04

Use Acuity Scheduling to streamline bookings, send reminders, and accept payments for appointment-based services.

Build a website to offer a streamlined booking experience for appointment-based services, like bodywork, medical appointments, and haircuts. With Acuity Scheduling you can send appointment reminders, and protect yourself from no-shows and last minute cancellations.

Add online booking to your site

Use Acuity Scheduling with your site to add an online booking option. Acuity Scheduling is Squarespace’s all-in-one solution for appointment scheduling and reminders. Once you've set up an Acuity Scheduling account, you can display your scheduler on your Squarespace site using a scheduling block. If you work at a group practice, you can give staff access and add multiple providers to give clients options for who to work with.

Display client testimonials

Build trust with potential clients by displaying testimonials on your site. Client testimonials establish credibility, demonstrate real results, and make customers feel more confident reaching out to you. To display testimonials, add a text block to any page on your site or use an auto layout to display client feedback.

Get to know your clients using intake forms

With Acuity Scheduling, you can create custom intake forms to have clients include more information, agree to your terms and conditions, and opt in to your mailing list when they book an appointment.

Keep your clients engaged with Squarespace Email and SMS Campaigns

Connect Acuity to Email Campaigns and ask clients to accept marketing on your intake forms. Clients will be added to your site’s contacts panel, where you can organize them into lists and segments and send them email campaigns to promote your future services and promotions. If you collect phone numbers and get express consent for SMS marketing, you can also send SMS campaigns.

Send automated appointment notifications and reminders

Customize and send email notifications to clients for confirmed, canceled, and rescheduled appointments, and send appointment reminders via text.

Handle online transactions

Connect a payment processor and limit no-show appointments by collecting deposits, sending appointment reminders, and adding cancellation policies.

Track your website and sales performance

Use your Squarespace site’s built-in analytics to learn about visitor behavior and optimize your site to increase bookings. Measure audience engagement to see how long people stay on a page and what pages are most popular. Track button clicks and form submissions to learn about your contact page performance. You can also view the search terms visitors used to reach your site. In Acuity, track appointment referral sources, and use Google analytics to learn how clients interact with your Scheduler.

Use advertising and SEO features to expand your reach

By combining targeted ads with strong SEO practices, you can increase visibility and reach more potential clients. Use our Meta Pixel integration to track visitor behavior and place targeted ads on Facebook and Instagram. Squarespace also supports SEO best practices with features like sitemaps, clean URLs, mobile optimization, and structured data to help search engines index your site.

Attend a webinar

Register for our Acuity Scheduling webinar series where we'll teach you how to use Acuity. The How to Start Scheduling webinar is ideal if you’re new to Acuity. The Preparing to Book webinar explains how to perfect your scheduler. The Boost your bookings webinar goes over features that help increase revenue and client retention.

Learn more in the Acuity Scheduling help center

To learn more about Acuity Scheduling, visit the Acuity Scheduling help center. You may want to start with these guides:

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Sell appointment-based services on Squarespace