Marketing your Squarespace site

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Marketing your Squarespace site

Last updated October 26, 2026 16:49

Use our built-in tools to promote your business, grow your audience, and engage with customers.

Use Squarespace's suite of marketing tools and integrations to help drive traffic to your site or grow your business.

Make your site discoverable with SEO

Improve your ranking in search results by helping search engines and visitors find and understand your content:

• As you prepare to publish your site, review our SEO checklist to optimize your site.
• Help Google find and index your site by verifying through Google Search Console.
• Help people searching for similar content find your site by adding keywords.
• Help search engines properly index your site, making it easier for people to find your content online byadding SEO descriptions to your pages and collection items.

To learn more about Squarespace and SEO, visit What Squarespace does for SEO and Increasing your visibility to search engines. You can also sign up for an expert-led webinar on SEO with your Squarespace site.

Collect leads to build a following

Relay important updates or information to your visitors and customers with these built-in tools:

• Share exciting news, promote special offers, or encourage mailing list sign-ups with an announcement bar or a promotional pop-up.
• Display your business information on your mobile site with the mobile information bar.

Promote your business with engaging content

Create professional-quality content with the Marketing Kit in the iOS Squarespace app to showcase your business. Feature the content on your site, or share it on your social media platforms.

Engage your customers with email and SMS campaigns

Drive engagement by sending marketing email and SMS campaigns.

With Squarespace Email Campaigns you can create email campaigns that match your site's branding. track clicks and unsubscribes, and send automatic emails when visitors subscribe to your newsletter or make a purchase. With SMS campaigns, you can send and schedule SMS messages to your audience. SMS campaigns is available in the United States.

Promote your business through social platforms

Expand your audience by connecting your site to social media with these integrations:

• Help visitors connect with you by linking to your social accounts with social icons.
• Push content from your site to different platforms with built-in social sharing.
• Pull content from some platforms directly onto your site.
• Use Squarespace's integration with Facebook and Instagram to sync your products so you can sell and advertise directly from posts, stories, and shops on your profile or page.
• Track visitor activity on your site with Facebook Pixel to help create targeted ads.

Tip: You can create and automate social media posts, increase traffic, and boost sales by connecting the Outfy extension. While we work with third-party services to ensure Squarespace Extensions work properly, extensions fall outside our scope of support.

Create ads

Advertise your site around the web with these integrations and features:

• Automatically create ads for your product inventory based on visitors and similar audiences with Facebook ads.
• Place ads on your site with third-party services like Google AdSense.

Use marketing extensions

You can also create high-performing PPC ads on over 2,500 advertising platforms by connecting the Channable extension. While we work with third-party services to ensure Squarespace Extensions work properly, extensions fall outside our scope of support. We can help with connecting or disconnecting your extensions. For all other questions, contact the extensions provider directly.

Track your performance

Track your site's performance and use that knowledge to continue growing your business with our robust Analytics features:

• Create unique, trackable URLs with URL Builder to track the impact of your ads.
• Review where your visitors are coming from and which referrers are the most valuable to your site in Traffic sources analytics.
• Track how products are selling in Sales analytics.
• Learn what keywords are driving visitors to your site with search keywords.
• Track form conversions, audience engagement, and your purchase funnel in Analytics.

Where to find the marketing dashboard tools

In February 2025, we retired the marketing dashboard, a collection of shortcuts to built-in tools that was accessible from your site's main menu. All the tools linked on the dashboard are still available elsewhere on your site.

Use the table below to find Squarespace's built-in marketing tools in your site. Click the direct link to open the panel on your site, or follow the steps to open it on your own.

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Marketing your Squarespace site