Track site visit trends by country and region

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Track site visit trends by country and region

Last updated September 25, 2026 21:35

Use the Geography report to find out where your site's visitors are located.

The Geography panel shows site visits by location. Use the interactive map for a big-picture view by country, or zoom in to see visits by region and city — useful for deciding where to focus your next marketing effort, or for seeing how your reach is growing.

Also try: Traffic analytics, Traffic sources analytics, and Using Google Analytics with Squarespace.

Review your Geography analytics

To view your visitor Geography report:

  1. Open the Analytics panel, click Traffic, then click Geography.
  2. Click the date range dropdown menu to filter by time frame. Data is available from January 2014.

Filtering by time frame is useful after a marketing campaign in a specific location. Set the range to the campaign period and compare visits from that area.

Find where your visitors are on the map

The heat map shows where your visitors come from, with exact visit counts by country, region, and city. Darker shades mean more visits.

Hover over a country, region, or city to see its visit count. Click a country or region to zoom into a more detailed map of that area.

Review a list of countries in the table

The table mirrors the map. Zooming into a location highlights the matching row, and clicking a location shows regions and cities within it. Click a column name to sort by visits.

The table lists only countries, regions, and cities with at least one visit in your date range.

Geography in the Squarespace app

The Geography card works differently on iOS and Android.

Tap Analytics, then tap Geography.

The heat map at the top of the card shows where your visitors come from, with darker shades meaning more visits. Pinch to zoom, then tap a country or region to see its visit count.

The table beneath mirrors the map. Tap a region and the rows fill in with that location's total visits and percentage of visits. If a row has an arrow, tap it for region or city detail.

Tap Analytics, then tap Geography.

The bar graph at the top of the card shows total visits from your top countries in the time frame you've set.

Beneath it, every country with visits appears with its total and percentage. If a row has an arrow, tap it for region or city detail. Tap a city name to open that location in Google Maps.

Common questions about geography analytics

How is visitor location determined?

We determine a visitor's location from their IP address, which is an estimate rather than a precise reading. Three things follow from that.

Unknown locations

Not every IP address reports a location. When we can't determine where a visit came from, it appears as Unknown.

VPNs and networks

A visitor using a VPN, or browsing from a corporate network, is attributed to wherever their network connects rather than where they are.

Differences from Google Analytics

We and Google read IP addresses differently, so geographical data won't match exactly between the two. Learn more about using Google Analytics with Squarespace.

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Track site visit trends by country and region