Building a health and fitness site

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Building a health and fitness site

Last updated October 26, 2026 17:38

Establish your gym, studio, or personal training business online.

Whether you're offering online fitness classes, personal coaching or promoting your brick-and-mortar fitness space, a strong online presence reflects your wellness brand and helps clients understand what they’ll gain by working with you. Squarespace has all the tools you need to manage your wellness business online.

Follow this guide to get started building your site and learning how to use Squarespace’s commerce and scheduling features.

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Build a site to promote your business

Get started with Blueprint AI Builder to create a custom template tailored to your specific vision. You can also visit our template store to start with one of our curated fitness and sports templates, which use demo content to highlight useful features and design options.

With the flexibility of Squarespace’s pages, sections, and blocks, you can build basic, informative pages to outline your business and create striking, bold designs to showcase your gym or studio, upcoming classes, and coaching resources. Most pages and sections have pre-built layouts for common website needs, but you can add blank pages or sections if you prefer to build from scratch.

You may also want to create an About Me page to let customers know your story and outline your qualifications. Group your pages in dropdown navigation menus to organize your work into different categories. For inspiration for your site’s content, generate text with Squarespace AI as a starting point.

If you have a brick-and-mortar location, consider using gallery sections to give potential clients a feel for the space or combine text and imagery on any page by creating a section with a background image or video.

For more detailed steps, visit Building your first Squarespace site.

Add a custom domain

Register a custom Squarespace domain to give your site a unique identity, help customers find your health and fitness content, and establish a professional online presence. You can select from common top-level domains like .com or .net, or pick one more focused on your field like .fitness, .health, or .training. If your site is on an annual billing plan, it comes with a free custom domain for the first year.

Squarespace domains automatically include Whois privacy and SSL certificates, and with a domain hosted at Squarespace, you can manage your website and your domain all in one place. Set up a custom email address with your domain to give your correspondence with clients a professional feel. If you already own a domain elsewhere, you can transfer it to Squarespace.

After upgrading your site, open the Domains panel and click Get a Domain to get started.

Offer online booking and promote events

Make it easy for clients to book appointments by adding online booking with Acuity Scheduling. If you'd prefer clients book over the phone or via email, add email and phone links to simplify getting in touch.

If you host group events, like introductory wellness workshops, fitness classes, or drop-in yoga sessions, consider using an calendar page to promote them.

Sell fitness classes, courses, and materials

To create online classes that only specific clients can access, use Course pages. On a Course page, your visitors can navigate the individual lessons in the course and monitor their progress. The individual lesson pages display your content and guide your visitors through the course at their own pace. When you add a course page to a pricing plan, you can hide the entire course page behind a paywall, or only specific lesson pages, making this a great way to monetize the fitness classes or health programs you’re offering.

To put individual video pages, blog pages, and other content behind paywalls check out Digital Products. You can also create a set of gated pages on your site that contain related content, and are designed for a specific audience, with Member sites.

Tip: If you have content you’d like to give your customers for free, you can create free versions of the options above, or create a text link where customers can download the file.

Promote your business with engaging content

You can use our Marketing Kit in the iOS Squarespace app to showcase a new workout, or share nutrition tips. Then, export your content and share on your site or on social media platforms such as TikTok, Instagram, or Facebook.

Your Squarespace site includes built-in tools and features you can use to continue engaging with your audience and highlight social media profiles:

Optimize for search engines

There are a few ways you can help potential clients find you online. To start, add a contact page with your physical location. This tells search engines where your business is, which can help your site rank in location-based searches.

You can also use Google's tools by signing up for Google MyBusiness and verifying your site with Google Search Console. To learn more about search engine optimization, visit Increasing your site's visibility to search engines.

Next steps

These steps are just the beginning of creating an inspiring new site for your health and fitness business. Review the following links to build out your site and show clients why you’re right for them:

  • Add contact information or other content to your footer to display it site-wide.
  • Make style changes to tailor your site's fonts and colors to fit your brand.
  • Use promotional pop-ups to spread the word about specials and promotions.

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Building a health and fitness site