Getting started with Squarespace Email Campaigns

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Getting started with Squarespace Email Campaigns

Last updated October 06, 2026 16:42

A high-level look at how to create, send, and track the performance of your emails.

Use Squarespace Email Campaigns to build mailing lists, send automated or blast marketing emails, and track your audience engagement with built-in analytics.

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Do I need a Squarespace website to use Email Campaigns?

No. While Email Campaigns are designed to work seamlessly with a Squarespace website, you don’t need to have a website to sign up.

Email Campaigns requirements

To send email campaigns, you need:

Choose an Email Campaigns plan

The plan you choose affects your monthly send limit and your ability to remove the branding text that appears at the bottom of emails. For the current pricing, visit our Email Campaigns page and click Pricing.

Subscribe to Email Campaigns

To sign up for an Email Campaigns subscription, you’ll need to use the computer.

Subscribe to Email Campaigns with a website

To send  campaigns, sign up for an Email Campaigns plan that fits your needs. Site owners and contributors with admin or billing permissions can purchase an Email Campaigns subscription for a site.

  1. Open your website's Email Campaigns dashboard.
  2. Click Upgrade.
  3. Select the plan that fits your needs and complete the checkout process. If your bank is located in the European Economic Area (EEA), you may need to authorize the purchase.
  4. When you’re finished, access your email campaigns through your website.

Subscribe to Email Campaigns without a website

To sign up for Email Campaigns without website:

  1. Go to the Email Campaigns signup page.
  2. Click Try campaigns.
  3. If there's a website connected to your account, you can select it to connect your email campaigns subscription to your website.
  4. Follow the prompts to log in or create an account.
  5. Click Choose a plan.
  6. Select the plan that fits your needs and complete the checkout process. If your bank is located in the European Economic Area (EEA), you may need to authorize the purchase.

Can I subscribe to Email Campaigns from a parking page?

No. It's not possible to attach an Email Campaigns subscription to a parking page. You'll need to sign up separately. You can use the custom email associated with your parking page as your sender details.

Build mailing lists

To send email campaigns, you need to build or import at least one mailing list. A mailing list is a collection of email addresses. You can build mailing lists before subscribing to an Email Campaigns plan.

Set up sender details

To send email campaigns, you need to set up your sender details. Your sender details are the email address and name that displays to your subscribers in the From: line of the email, and the email's reply-to address.

Send blast or automated campaigns

Before you can send a blast or automated campaign, you need to subscribe to an Email Campaigns plan, set up sender details, and build at least one mailing list.

Blast campaigns

These are single campaigns you send to one or more mailing lists. For example, you might send a blast campaign to let your subscribers know about an upcoming event. If you have a website, you can also send a blast campaign that pulls in details from your site, like blog posts, branding, and products.

Automated campaigns

These are sent automatically in response to a visitor's action. For example, you can automatically send an email when someone subscribes to your mailing list, submits a form response, or buys a product on your site.

Track results

The Email Campaigns dashboard and the automations dashboard show an overview of each campaign's performance indicators, such as clicks and subscriptions.

We automatically create browser-based copies of each campaign. There are two ways for people to open campaigns in a browser.

Add a view-in-browser link to the header of any campaign, so subscribers can open the browser version directly from the email. To add a view-in-browser link to any blast or automated email, enable it in the campaign's header.

Each blast campaign has its own URL, which you can share like any other link. To copy the permalink URL for a blast campaign:

  1. From the Email Campaigns dashboard, click Sent, then click the campaign.
  2. Click Copy Link in the top-right corner.
  3. Use the keyboard shortcut ctrl + v on a PC or ⌘ + v on a Mac to paste it.

Prevent email campaigns from going to spam

To avoid spam filters, we recommend you use a custom domain and email address (for example, yourname@yourwebsite.com) with Email Campaigns.

Add a sign-up form without a website

If you signed up for Email Campaigns without a website, you can create sign up forms to collect mailing list subscribers for your campaigns.

  1. Open the Email Campaigns dashboard.
  2. Click Sign-up forms, then click Create.
  3. In the Content tab, name the form and switch the toggle on beside form fields to add them. To require visitors to complete a field, check Required.
  4. Click a text field to edit it.
  5. In the Design tab, customize the form's colors.
  6. In the Post-submit tab, edit the confirmation text subscribers read after completing the form.
  7. In the Settings tab, connect a mailing list, add tags, and change the form's URL slug.
  8. To send a subscriber verification email, switch on the Send confirmation email toggle.

Edit a sign-up form

To edit a sign-up form, open the sign-up forms panel, and click a form. Make changes, then click Save.

Delete a sign-up form

To delete a sign-up form, open the sign-up forms panel, click the ••• icon beside the form, then click Delete.

To share a link to your sign-up form, open the sign-up forms panel, click the ••• icon beside the form, then click Copy form.

Embed a sign-up form

You can generate an HTML code snippet to embed your sign-up form on an external site. To copy the embed code, click the ••• icon beside the form, then click Embed form.

Note: Code-based modifications fall outside the scope of Squarespace support.

You can't create a sign-up form if your website expired

The single page sign-up form is only available to people who start an email campaigns subscription without a website.

Register for a webinar

Register for our Engage Your Audience with Email Campaigns webinar where we’ll walk you through how to use Email Campaigns, Squarespace’s built-in email marketing tool, to grow and engage your audience. You’ll learn how to build mailing lists, create and send campaigns, and measure campaign performance with our analytics tools.

Hire an expert

If you get started and decide you want more hands-on help, you can hire a vetted Squarespace Expert.

Learn more

For more help, visit our Email Campaigns FAQ.

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Getting started with Squarespace Email Campaigns