Promote discounts

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Promote discounts

Last updated January 29, 2026 17:12

Share discount codes with potential and repeat customers.

After you create a discount, let your customers know they can use it. Offer the discount to everyone who visits your site, or a targeted group of customers.

Display discounts in an announcement bar

To promote your discount to anyone who visits your site, add the discount code to an announcement bar. This displays at the top of your site.

Offer discounts to newsletter subscribers

To encourage newsletter signups, create a promotional pop-up and add a newsletter action. This prompts visitors to subscribe to your mailing list. When they do, your site can automatically send a welcome email that includes a  discount code. You may want to limit these discounts to one use per customer.

Offer discounts to repeat customers

When customers shop and subscribe to your mailing lists, they’re added to your site’s contacts panel, where you can filter them by certain qualities, like how much they’ve spent, their last order date, and the number of orders they’ve placed. You can use this information to send targeted emails to anyone who has agreed to receive marketing emails from your site. This can be a powerful way to build a base of repeat customers. Let’s say you want to offer a discount to customers who have placed three orders on your site:

  1. Create the discount. You could use the code THANKYOU
  2. Create a mailing list. You could name it Loyalty program.
  3. In the contacts panel, click the filter icon, then click Customer details to filter the search by a minimum of 3 orders.
  4. Select all contacts.
  5. Click Copy to, then select your loyalty program mailing list. Only contacts who accept marketing will be copied to the mailing list.
  6. Create a blast campaign that includes your discount code, and send it to your loyalty program mailing list.

Offer discounts to customers who didn’t complete checkout

When you enable abandoned checkout recovery, your site automatically sends an email to customers who didn’t complete checkout. You can customize this email to include a discount code.

Share a discount from the Squarespace app

Use your device’s sharing options to help share your discount via text message, email, social networks, and more.

  1. From the Discounts list, tap the discount you’d like to share.
  2. Tap the share icon in the top-right corner.
  3. Tap the option you’d like to share to.
  4. Send the suggested text, which automatically includes the promo code and store link, or customize your own message.

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Promote discounts