Collect and display product customer reviews

Collect and display product customer reviews

false

Last updated October 02, 2026 18:50

Collect written reviews and star ratings about your products and display them on your site.

Customer reviews build trust with customers and can increase your sales. Customers can review physical, download, service, and subscription products. You can't collect reviews for gift cards, and you can't request reviews of your business as a whole.

Customer review request emails are available on the Basic, Core, Plus, and Advanced plans, and on some legacy plans. Learn more about choosing the right Squarespace plan and compare what’s included.

Also try: Importing reviews from Etsy

How do customers leave reviews?

After you turn on customer reviews, customers who buy physical, download, service, or subscription products get an email 14 days after you fulfill their order. Each customer can leave a rating between one and five stars and a written review with a 1,500-character limit, for each item in their order.

How long do customers have to leave a review?

Customers have 120 days after their purchase to leave a review.

How many review request emails does a customer get?

An order with multiple products generates one email, but customers can review each product separately.
A subscription product generates one review request, not one per renewal.

Can a customer review a product they purchased in person?

No. Purchases made in person through the point of sale don’t generate review requests.

Can a customer review a product I deleted?

No. Deleted products can't be reviewed. If you delete a variant but keep the product, customers can still review the product.

Customize the review request email

To preview and edit the email:

Open the automations dashboard.
Click Request customer reviews.
Click Action, then click Edit Email in the sidebar.
Click any existing content to customize it, or click + anywhere in the email to add new text, images, lines, or spacers.
Click Email in the sidebar to customize the subject line and preview text that appears in inboxes.
Click Style to change the email's colors and fonts.

Can I test how the review request email looks?

To check how the email looks in a real inbox, click Send Test in the Email tab. You can't change when the email sends, and you can't send more than one request per customer.

Turn on review request emails

To start sending the email:

Click Back in the email editor to return to the Request customer reviews automation.
Click Go live.

You can also turn it on from your automations dashboard by clicking ••• beside Request customer reviews, then clicking Go live.

After you activate the automation, review requests send for future purchases and for purchases you fulfilled in the past 14 days.

Customize your review settings

After your first review comes in, you can change more settings:

Open Customer Reviews panel and click .
To get an email when a customer leaves a review, switch the Email notifications toggle on.
Select which reviews display from the Product and store reviews dropdown menu.
To display reviews on product details pages, switch the Requested reviews toggle on. To hide all reviews, switch it off.
If you imported Etsy reviews, switch the Imported reviews toggle on to display them on product details pages.

How do customer reviews appear on my product pages?

Reviews appear in tabs at the bottom of product details pages, with the stars for the average rating always in black. Which reviews display depends on the option you select in your review settings:

Product reviews only: All reviews and the average rating for the product the customer is viewing. The product title and featured image don't display in the reviews section, and imported reviews don't display.
Store reviews only: All reviews and the average rating for every product in your store. The product title and featured image display beside each review, and for requested reviews the featured image links to the product details page. Imported reviews display.
Product and store reviews: Product and store reviews split into tabs on the product details page. Tabs display only when at least one review exists in both. For example, if you have reviews for the product a customer is viewing but none for the rest of your store, only the product reviews display and no tabs appear.

Store reviews show an aggregate of your product reviews. You can't request a store review from a customer directly.

Read and hide reviews

To read your reviews and change what customers see, open the Customer reviews panel. Every review on your site appears here with its:

Posted on date
Rating
Review text
Customer
Product

To change a review's visibility, click the Visibility dropdown menu, then click Public or Hidden. To hide a review, click Hide to confirm. Hiding a review changes your average rating.

Stop sending review request emails

To pause review requests:

Open the automations dashboard.
Click ••• beside Request customer reviews.
Click Pause.

Pausing stops review requests for future purchases and for purchases you fulfilled in the past 14 days. Request emails also pause automatically while you edit the email.

To hide reviews from your store, switch the Requested reviews and Imported reviews toggles off in the Display section

Why aren't my customers getting review request emails?

Review requests send 14 days after you fulfill an order, so a recent order won't have triggered an email yet. If more time has passed:

Confirm the automation is active in your automations dashboard, not paused.
Ask the customer to check their spam folder. Review requests can get filtered like any other automated email.
Confirm the order was fulfilled. Unfulfilled orders don't trigger a request.
Confirm the purchase wasn't a subscription renewal, a point of sale order, or a cancelled order. None of those trigger a request.
Confirm your emails aren’t sending due to other email automation scenarios.

You can't resend a review request manually. To follow up with a customer, email them.

Why aren't my reviews showing on my product pages?

If you've collected reviews but customers can't see them, check your review settings:

Confirm the Requested reviews toggle is on, and that the Imported reviews toggle is on for Etsy reviews the Customer reviews panel.
Confirm your display option matches what you expect. Product reviews only hides imported reviews, and tabs appear only when both product and store reviews exist.
Confirm the review isn't set to Hidden in the customer reviews panel.
Confirm the product is still visible in your store.

Can I send a review request for orders I fulfilled before turning reviews on?

No. Purchases fulfilled more than 14 days before you turned on customer reviews don't get a review request email.

Does the review request send for sold-out products?

Yes. Review requests are sent even when a product is out of stock.

Does the automation still work if I move products between store pages?

Yes. Review requests are sent even after you move products between store pages.

Why can't my customer leave a review?

A customer can't leave a review when:

More than 120 days have passed since their order.
The product is no longer visible in your store.
They've already reviewed that product. Shoppers get one review per product.
The order was a subscription renewal or a cancelled order.

What happens to my reviews if I downgrade my plan?

If you downgrade to a plan without customer review request emails, you can't send new requests, but the reviews you've already collected stay on your product details pages.

What happens to my reviews if I edit my products?

Reviews display even after you edit a product. If you rename a product, its reviews update to show the new name.

Does deleting a product delete its reviews?

No. Deleting a product doesn't delete its reviews, and your review averages stay the same.

Does deleting a contact delete the reviews they left?

Yes. Deleting a contact deletes any reviews tied to that contact.

Can I delete a customer review?

You can't delete a review, but you can hide it. Open the customer reviews panel, find the review, click the Visibility dropdown menu, click Hidden, then click Hide.

Can customers edit or delete their own reviews?

No. Shoppers can't edit or delete a review after they submit it.

Can I reply to a review?

You can't reply to a review directly. To respond, email the customer.

Can I export my customer reviews?

No. You can't export reviews to a .csv file or any other format.

Can I transfer my reviews to a new site?

No. You can't move customer reviews between sites.

Was this article helpful?

Yes No

501 out of 1008 found this helpful

Yes No

Collect and display product customer reviews